Bloom | INST406: Cross-Disciplinary Communication Class Project
Addressing the crisis of limited reproductive health access through a community-centered mobile app
ROLE
Product Designer
Project Manager
DURATION
Jan 2024 - May 2024
TEAM
Roshida Herelle
Omena Aboagye
Queenie Ma
The TLDR;
CONTEXT
Reproductive health resources are increasingly harder to secure in the United States.
In 2022, Roe v. Wade was reversed in a Supreme Court decision that affected the state of abortion and contraceptives nationwide. As a result, reproductive access has regressed in red-line states as lawmakers try to criminalize those who seek these resources.
PROBLEM
Miseducation and lack of adequate resources will further complicate the process of seeking proper care, leading to health complications and even death in special circumstances.
Controlling the decisions that people make over their bodies is a violation of human rights. When we bar people from accessing life-saving reproductive health care, we do the opposite of protecting life. Expanding and maintaining this access is crucial.
The Big "?"
How might we prevent people from losing access to life-saving reproductive health resources?
SOLUTION
A community-centered reproductive health app that provides resources to those with reproductive needs.
Bloom is a place where people can come to discuss, learn, and make the best decisions for their individual self without restrictions.
Protecting users data through PINs, moderators and a strong privacy policy
Send encrypted messages to coordinate discreetly
Access resources and discussion forums using your PIN
MY ROLE
Juggling the role of product designer and project manager.
As a product designer, I created the initial sketches that would be the foundation of our platform. I also created a way to track our design system, structured primary flows like onboarding, and solidified our brand identity.
As project manager, I spearheaded the direction for our timeline, scheduled check-in meetings, and ensured we were meeting project objectives for our class.
SO WHAT?
This project not only sharpened our communication and presentation skills, but it allowed us to tackle a real world problem and create an impactful social initiative.
As someone who is passionate about using design for social impact, I got to experience working alongside a team of passionate individuals who are driven by our abilities to connect with others and promote equity. While Bloom is not a real app, it's a testimony to the power behind collaboration and uniting against inequitable systems to expand access to those who need it.
FINAL DESIGNS
